NETFIT NETBALL PUTS BEST FOOT FORWARD TO HELP REDUCE SHOE WASTE

MELBOURNE – 12 DECEMBER 2022: TreadLightly is proud to partner with NETFIT Netball – the world’s leading digital and lifestyle netball brand – and welcome Sarah Wall, NETFIT’s Founder and CEO as TreadLightly’s newest ambassador to help increase awareness around footwear recycling and promote the initiative to its engaged netball community.   

Through the #InvestInKids initiative, NETFIT Netball is committed through its ‘Planet’ pillar to reducing its carbon footprint by engaging with more sustainable practices, single-use plastic adoption and recycling initiatives. 

Australia imports more than 150,0001 netball shoes per year, and with the average netball player spending around 100 hours on the court across the year, this partnership will prevent thousands of shoes ending up in landfill.  

NETFIT Founder and CEO Sarah Wall is eager to embrace the TreadLightly program and spread the word to its global netball community. “I know first-hand that netballers wear through a lot of shoes and TreadLightly offers a very simple solution to just throwing those shoes into landfill,” said Wall. 

“We want to encourage netballers to go through their wardrobe to find any old netball shoes or runners that you no longer need and take them to one of TreadLightly’s retail partners to be recycled. The TreadLightly movement is one that we whole heartedly support, and we urge you to do the same, to help safeguard our planet for the future,” added Wall.  

“We look forward to working closely with Wall and the wider team at NETFIT to help promote the importance of footwear recycling to Australia’s strong netball community. We have ambitious recycling targets for the next 12 months, and we’ll achieve these targets when retailers, consumers, athletes and sporting groups are committed to working together to drive change, ” said Shaun Bajada, Executive Director, ASGA.  

To find your local collection point visit https://treadlightly.asga.com.au/collection-locations/ 

 #WeTreadLightly @treadlighlty.asga  

For any images, further information or to set up interviews with a brand representative, please contact Tara Ballard (contact details: 0436 330 267 tara@asga.com.au)

About ASGA

The Australian Sporting Goods Association was formed in 1981 to act as the “peak body” representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors, and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, taxation, regulation, market research, environmental and sustainability areas of the sporting and active lifestyle industries. It aims to foster the market growth, provide services, and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

About Save Our Soles

As Recycling Process Lead, Save Our Soles (SOS) manage all resource reclamation activities, from extraction to end product development. Save Our Soles is committed to ensuring that all Shoes that are imported into Australia and New Zealand are recycled and used in this market. Australia imports approximately 100 million pairs into Australia and New Zealand every year and we have to start reusing this valuable product rather than throwing them into landfill.

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