TreadLightly urges schools to step up for the planet

Register now for TreadLightly’s School Recycling Shoe Drive 21-27 March

MELBOURNE – February 22, 2022: TreadLightly is calling on schools to step up for the planet and win prizes for their school by collecting unwanted shoes from teachers, students, and parents over one-week (21-27 March) to help keep shoes out of landfill.

The school shoe recycling initiative is open to all childcare centres, primary and secondary schools around Australia, with eight prize packs worth more than a total of $12,000 up for grabs.

TreadLightly is a new national recycling initiative that’s working closely with Australia’s top sporting and active lifestyle brands to recycle unwanted sports shoes and give them new life as useful products like retail flooring, anti-fatigue mats, gym and playground surfaces.

TreadLightly is powered by the Australian Sporting Goods Association (ASGA) and recycler Save Our Soles (SOS).

Shaun Bajada, Executive Director, ASGA says that TreadLightly wants to help all children understand the important role they can play in reducing landfill and lowering their impact on the planet.  

“Children go through so many shoes as they grow and at TreadLightly we want to make it easy for kids to play an active role in helping the environment and learn how to reduce, reuse and recycle,” says Bajada.

“We are asking schools to help us step up for the planet by collecting as many shoes as possible from teachers, students and parents over one week – for the chance to win one of eight prize packs.”

With shoes taking more than 1000 years to breakdown in landfill, TreadLightly is on a mission to recycle one million pairs of shoes by 2023 – saving nearly 500 tonnes of footwear from reaching landfill.

REGISTER YOUR SCHOOL NOW FOR A CHANCE TO WIN. To find out more information including prizes up for grabs and toregister visithttps://treadlightly.asga.com.au/treadlightly-school-recycling-drive/

TreadLightly was created to reduce the sporting and active lifestyle industry’s environmental footprint by empowering brands, retailers, and consumers to give preloved footwear a new life. For a full list of participating sporting and active lifestyle brands visit www.treadlightly.asga.com.au

For any images, further information or to set up interviews with a brand representative, please contact Tara Ballard (contact details: 0436 330 267 tara@asga.com.au)

About ASGA

The Australian Sporting Goods Association was formed in 1981 to act as the “peak body” representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors, and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, taxation, regulation, market research, environmental and sustainability areas of the sporting and active lifestyle industries. It aims to foster the market growth, provide services, and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

About Save Our Soles

As Recycling Process Lead, Save Our Soles (SOS) manage all resource reclamation activities, from extraction to end product development. Save Our Soles is committed to ensuring that all Shoes that are imported into Australia and New Zealand are recycled and used in this market. Australia imports approximately 100 million pairs into Australia and New Zealand every year and we have to start reusing this valuable product rather than throwing them into landfill.

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